Centro Cultural Armoza
From Passline to own domain, instant payouts, membership clubs and reviews that improve every experience.
At a Glance
Industry
Cultural Center
Location
Buenos Aires, Argentina
Size
10+ daily activities (karaoke, football, chess, shows, tastings)
Client since
2024
The Challenge
Centro Cultural Armoza needed a system as dynamic as its agenda — karaoke, football, chess and 10+ daily activities — that would also power its new membership strategy. With Passline they had third-party domain and branding (Armoza invisible in SEO), funds held until after each event, an unused database with no remarketing or clubs, no system for memberships or attendee feedback, and slow support without customisation.
The Solution
Sales at ccarmoza.com with Armoza identity and own SEO, instant Mercado Pago payouts, a multi-event agenda that schedules 10+ activities in minutes, automatic 24 h post-event reviews (ratings rose from 4.5★ to 4.8★), and a custom membership system (Armoza Membership + Wines Club PLATA and ORO) with automatic enrolment and renewal and ID-based discounts. 24/7 support with bespoke development in 1–2 weeks. Hernán runs the place from his pocket: pings on every new Wines Club member, live karaoke sales and reviews landing the moment they close — all from the Fanz app, with Fanzly a message away to tune the multi-activity agenda to the rhythm of the day.
Results
5×
Faster event publishing
+15 pp
Payment conversion
66
Active members
What they say
We went from depending on Passline to having our own ecosystem: we get paid instantly, members sign up by themselves and reviews tell us every week what to improve.
Watch the Story
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