Cuatro Elementos
Mar del Plata: own domain, 3D seat map and an app that brings together shows, seminars and exhibitions in the top-3 theatre on Google.
At a Glance
Industry
Theatre
Location
Mar del Plata, Argentina
Size
15,000+ followers, 4.7★, top-3 Mar del Plata theatres
Client since
2025
The Challenge
With 15,000+ followers and 4.7★ among the three best-rated theatres in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops and exhibitions under one roof. With Alternativa Teatral, the branding was third-party with weak SEO, funds were held for weeks, there was no 3D seat map and no room in the panel for workshops or exhibitions, and there were no upsells or remarketing.
The Solution
Sales at espaciocuatroelementos.com (top 1 on Google), Mercado Pago with instant payouts, an interactive 3D seat map, modules for events, courses and galleries inside one app, and an AI bot that recommends upsells at checkout (+28% on midweek shows). Producer and teacher panels with live bordereaux and student lists. Pablo was already running everything from his phone — now with Fanzly as a copilot and the weekly analytics agent he knows which show to reprogramme before it goes on sale, and AI upsells get approved from the app on the spot instead of the next morning.
Results
Top 3
Google Mar del Plata
+28%
Sales from AI upsell
−70%
Seat queries
What they say
Now everything lives in our app: tickets, workshops and exhibitions. I get paid instantly, I have my own website and Fanz tech rounds out our shows. There's no going back!
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