El Camarín de las Musas
From Alternativa Teatral to own domain, QR 4× faster and a panel for 50 producers.
At a Glance
Industry
Theatre
Location
Palermo, Buenos Aires
Size
20 years of history, 50+ productions per month
Client since
2025
The Challenge
With 20 years of history, El Camarín de las Musas blends theatre, school, rehearsals and a bar in Palermo, running 50+ productions per month. Alternativa Teatral gave them third-party domain and branding (no SEO), payments held for weeks with high commissions, an unfriendly panel where producers couldn't see live sales, manual validation requiring a phone-to-PC connection per show, and an unused customer database.
The Solution
Sales at elcamarindelasmusas.com with their own SEO, direct Mercado Pago payouts, a multi-producer panel with live bordereaux (30+ producers monitor sales, press and complimentary tickets and export in one click), QR validation 4× faster with one scanner for every show, an AI bot that runs weekly campaigns by play and viewer history, and 24/7 WhatsApp support with custom adjustments in record time. Each of the 50 producers carries the Fanz app — live bordereaux, comps and sales of their own play at a glance — and the Camarín team runs the whole programme from the phone, with Fanzly answering questions and training the remarketing bot at any hour.
Results
4×
Faster QR validation
+15 pp
Payment conversion
+35%
Sales from remarketing
What they say
With Fanz we have full control of the money and every producer sees their sales whenever they want. The QR flies and the email bot fills shows. It's the tech partner we needed.
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