Goethe-Schule Buenos Aires
From Eventbrite to 3D ticketing with Mercado Pago, own branding and 24/7 support.
At a Glance
Industry
School
Location
Buenos Aires, Argentina
Size
Concerts, festivals and academic events for hundreds of families
Client since
2025
The Challenge
Goethe-Schule Buenos Aires — a German-Argentine bilingual pioneer — runs concerts, festivals and academic events for hundreds of families. Selling on Eventbrite, the school's brand was eclipsed, there was no Mercado Pago integration (high card declines), funds were held until after the event, there was no 3D seat map for the auditorium, and email support was slow.
The Solution
Sales at events.goethe.edu.ar with German-Argentine identity and own SEO, native Mercado Pago integration (every local card and wallet, money in the school account instantly), an interactive 3D seat map for real-time seat selection (−65% box-office queries), and 24/7 WhatsApp support with average response under 3 minutes. During every concert and event, families pick seats from the 3D map while staff validate at the door from the mobile app; sales and support pings reach the coordinators instantly, no queues, no waiting until Monday for reports.
Results
+16 pp
Payment conversion
−65%
Seat queries
2.6×
Faster checkout
What they say
Fanz gave us our own identity and German-style agility: we get paid via Mercado Pago in seconds, families love the 3D map and support replies even on Sundays. It's the tool we needed for our bilingual events.
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