Microteatro Buenos Aires
From a generic platform to a custom box office that grows sales and improves the audience experience.
At a Glance
Industry
Theatre
Location
Buenos Aires, Argentina
Size
6 rooms, 15-min plays, up to 20 seats per show
Client since
2024
The Challenge
Microteatro rooms need a checkout as fast as their 15-minute plays: audiences buy 2–4 plays per night and combine schedules with food and drinks. After two platforms that never adapted to the model — overselling, slow manual scanning, confusing reports and no cash-out system — Microteatro needed a box office designed specifically for combined plays and high rotation.
The Solution
A custom-built box office for Microteatro: a single cart that bundles every play and pays in one step via Mercado Pago, QR validation under one second at the door, real-time availability in the box-office panel and the ability to invite, print or sell carts directly from it. The cash-out tool covers discounts and bigbox to prevent losses, reviews are requested automatically 24 h after the event, and an AI agent segments audiences to push new plays. The whole team now runs Microteatro from the Fanz mobile app: QR validation in every room, live availability between plays and instant cash-out notifications — with Fanzly on hand 24/7 to train the remarketing bot and fire off campaigns without opening a laptop.
Results
5×
Faster per-customer service
0
Overselling incidents
122s → 24s
Time at box office
What they say
Since switching to Fanz, our online sales grew 133%. The platform gave us full control over our brand and our data.
Watch the Story
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