The Suburban Players
From a generic platform to white-label with own domain, 3D seat map and AI remarketing.
At a Glance
Industry
Theatre
Location
Buenos Aires, Argentina
Size
English-language theatre since 1963, 500+ per show
Client since
2025
The Challenge
Since 1963, The Suburban Players has filled seats with English-language plays in Buenos Aires, but their ticketing was anchored to AlternativaTeatral: third-party domain and branding (the Suburban brand was hidden), no 3D seat map (confusion picking seats), no Mercado Pago (high card declines), no analytics or personalised reviews, and no automatic email marketing.
The Solution
A white-label platform at tickets.thesuburbanplayers.com with bilingual SEO (English and Spanish), an interactive 3D seat map (−60% box-office queries), native Mercado Pago integration (96% acceptance) and instant settlement. An AI bot sends segmented campaigns and 24 h post-show reviews, plus live sales and capacity dashboards. Joe follows every show from his phone — tickets sold, empty seats, the next sold-out coming up — with Mercado Pago pings and support messages landing in the same place; the remarketing bot is trained right from the phone, no laptop needed.
Results
6/6
Sold-out shows
96%
Payment conversion
+35%
Sales from remarketing
What they say
I'm almost 59 and I'm not technical, but mounting the play and tracking sales in real time was so easy. What I value most is the flexibility: we needed to sell donation vouchers instead of tickets and Fanz adapted in days. And whatever the question — Monday or Sunday — the answer arrives instantly.
More stories you'll love
Explore how other organizers are growing with Fanz.
1,000+ organizers already on board
Ready to own your ticketing?
Join 1,000+ organizers who ditched generic platforms and built their own with Fanz.
Get started for free
